To enjoy the journey as much as possible. To be the best version of yourself no matter what that is. If you are a criminal, be the best criminal in the field.
I am going to assume you know the quote so really it's obvious that I really want peace and for everyone else to die in the war I start so I can rule over who is left with an iron fist while I live in luxury. And steel. And to avenge my mother on someone who sounds suspiciously like Darth Vader.